About KOACH BOX

India’s First Emotional Wellbeing Brand for Life Transitions

Where Heart Meets Science — and Every Card is a Gentle Revolution.

KOACH BOX is India’s first and only startup dedicated to crafting affirmation card decks for life’s most tender and transformative moments — from IVF and pregnancy to menopause, perimenopause, chronic illness, grief, and beyond.

We’re not just creating products; we’re creating first-of-their-kind emotional companions — designed with therapists, psychologists, and wellbeing experts to support the mental and emotional journey behind physical experiences.

Our decks are rooted in science, yet speak with soul. Every word is intentional. Every card is an invitation — to breathe, to believe, to begin again.

Whether you’re a patient, a loved one, or a practitioner seeking something deeper, KOACH BOX offers more than affirmation. It offers belonging — in moments that are often silent and unseen.

This is more than positive thinking:
It’s emotional science, made human.
It’s coaching wisdom, made intimate.
It’s healing, made beautifully simple.

Welcome to KOACH BOX.
The first of its kind — built for India, and ready for the world.

Our Vision

To make emotional wellbeing a daily ritual — gentle, accessible, and profoundly human.

We envision a world where healing doesn’t wait for a crisis. It begins in everyday moments — one breath, one reflection, one empowering card at a time.

Our Values

Compassion First
We begin with empathy. Every deck is created in honor of the complex, unseen stories people carry.

Science with Soul
Built with therapists and psychologists, our cards distill deep emotional frameworks into language that feels personal and true.

Small Steps Matter
True healing isn’t loud. It lives in consistent micro-moments — one shift, one affirmation, one breath at a time.

Real Growth, Not Perfection
We believe in progress over perfection — in steady self-trust, not pressure to “fix” or “move on.”

Crafted with Care
From concept to card, each box is a labor of love — rooted in emotional science and shaped by lived human experience.

Why KOACH BOX Feels Different

We don’t just create affirmations. We craft emotional tools — grounded in evidence, wrapped in compassion.

Each deck is designed to meet you exactly where you are — with softness, with strength, and with the quiet certainty that even your hardest days deserve kindness.

This isn’t about motivation.
It’s about restoration.
Because healing is not a race.
It’s a rhythm.

A Quiet Invitation

Healing isn’t always loud.
It’s not about breakthroughs or big declarations.

It’s the small, consistent choice to return to yourself — gently, again and again. You don’t have to have it all figured out.

You just have to start.
We’ll be right here with you.

Founder's note

KOACH BOX was born from a quiet but powerful belief:

That the right words, at the right time, can change everything.
After over two decades of people relations experience as a Corporate Human Resources Professional — walking alongside people through challenge, resilience, celebration, and change — and now as a certified Life Coach and Wellbeing Practitioner, I’ve seen something timeless: With validation.

With a moment that says — “you’re not alone.”
Every deck we build is created with that intention — to offer tools that comfort, uplift, and empower, no matter where you are in your journey.
At KOACH BOX, we don’t believe in quick fixes.

We believe in lasting shifts.
One card. One breath. One beautiful step at a time.
Thank you for trusting us to be a part of your story.
You are stronger, softer, and more radiant than you sometimes realize.
With hope and heart,
Sunil D'Cruz Harry
Founder, KOACH BOX